Sector Report

EOY 2023 Consumer Health Market Report

The consumer health sector is a rapidly evolving space, driven by factors such as the impact of COVID-19 on consumer behavior, the pervasive influence of the internet, and the growing trend of direct-to-consumer advertising. In response to this dynamic environment, we have initiated a quarterly market report dedicated to providing comprehensive insights into the latest developments within the consumer health markets. Here is the inaugural edition of this update, designed to keep you up to date on the unfolding landscape in consumer health.

Key takeaways include:
-A considerable number of prominent pharmaceutical companies within the industry have strategically divested their consumer health and over-the-counter (OTC) practices with the aim of optimizing the profit potential of their core products.
-There is a growing emphasis on substantiating claims with scientific evidence for vitamins, minerals, and supplements (VMS) products, a trend that is gaining recognition and appreciation among consumers, regulators, and investors alike.
-The advent of virtual clinical trials is positioned as a pivotal catalyst, propelling advancements in research within the VMS space.

In the dynamic consumer health industry, staying ahead of trends is essential for informed decision-making and seizing opportunities. Bourne is active with multiple assignments across consumer health and other coverage areas. Please reach out to us for more information.

Read our Q2 2022 Consumer Health Sector Snapshot here.

Click here to view this report in its entirety.